Our Mission

Our mission is to empower women to fall head over heels in love with themselves. And this process begins with the Spell Botanicals self-love ritual of massaging oil into skin. But our mission penetrates deep beyond the exterior. 


We are here to bring awareness to the truth that many of us don’t know how to love ourselves. With our modern day, technological world we live in, women are looking at the digital representation of what beauty is. The media, and beauty industry try to make us feel broken and unworthy so that we buy a product to “fix us.”
We believe that true beauty exists behind the filters, the makeup, the masks and the airbrushing.
True beauty exists within. True beauty is when we show up as, and love, the fullest expression of who we are. You are not broken my dear. You do not need fixing. You are perfect as you are. Right now. And we are here to remind you of that every day when you look at yourself in the mirror.


Our vision is to create a world where we age lovingly and gracefully. A world where every single woman, girl and child feels beautiful in her own skin. A world, where loving ourselves is easy.


It starts with us. And it starts now.
Together, let us shift the paradigm and beliefs around beauty so that we can begin the ripple effect of self love until the entire world is full of women who love themselves as they are.